Walleybank: The Interactive Savings App

WalleyBank’s mission is to re-imagine the entire user experience to make online banking simple, visual and enjoyable. The core goal was simple: to provide a visual and interactive experience that helps users to better their saving habits and reach their saving goals through ‘buckets’, all of which are accessible and managed through a single interface.

From completing user interviews, synthesising key themes, mapping user flows and prototyping visual languages, a high-fidelity prototype was generated for user testing.

It was imperative that the visual language and user narrative resonated directly with the audience in order to boost usability, streamline intuitive behaviour and maintain enjoyment from end-to-end.

Project & Deliverables Breakdown

Key Product Features:

Key Product Features:

Editable savings buckets that provide easy savings allocation and tracking

Schedule payments & automatically allocate specified amounts on set dates or time periods (weekly, monthly, etc)

View spending across multiple cards in one interface / account, with easy spend and allocation tracking

Key User Needs:

Clear & consistent visual langauge across entire interface

Seamless UX generated through simple user flows

An interactive visual experience with an intuitive end-to-end process journey

Project Name:

WalleyBank

Project Overview:

A Fintech banking app that provides invites audiences to build stronger savings habits through interactive savings buckets and automated payment allocation.


WalleyBank provides its users the ability to manage multiple saving buckets from one interface, so it is important that the interface complements the overall UX, and provides users with an intuitive, enjoyable and visual experience.

Project Goals:

  • Increase user reach and adoptability by generating UX that is simple and intuitive, and UI that is clear, visual and interactive

  • User satisfaction will be measured through in-app customer feedback surveys & new customer sign ups

  • With user feedback, we intend to continuously improve the overall experience by enhancing, adapting and iterating the UX and UI

  • Enhance overall user adoption and increase usability, increasing new user sign ups to 100,000 in the next 3 months.

Design Goals:

  • Focus on visual interaction and data visualisation to be at the forefront of the design and iteration process

  • Colour scheme, visuals  and copy to reflect loyalty, trust, and professionalism, whilst integrating a feeling of playfulness and enjoyment.

Tone & Voice

(Copy & Visual)

  • Clear, concise and informative

  • Engaging, enthusiastic, interative

Deliverables

  • High-Fidelity prototypes (across phone, tablet and web interfaces)

  • Cross team collaboration

Walleybank:

The Interactive Savings App

WalleyBank’s mission is to re-imagine the entire user experience to make online banking simple, visual and enjoyable. The core goal was simple: to provide a visual and interactive experience that helps users to better their saving habits and reach their saving goals through ‘buckets’, all of which are accessible and managed through a single interface.

From completing user interviews, synthesising key themes, mapping user flows and prototyping visual languages, a high-fidelity prototype was generated for user testing.

It was imperative that the visual language and user narrative resonated directly with the audience in order to boost usability, streamline intuitive behaviour and maintain enjoyment from end-to-end.

Project & Deliverables Breakdown

Key Product Features:

Key User

Needs:

Editable savings buckets that provide easy savings allocation and tracking

Schedule payments & automatically allocate specified amounts on set dates or time periods (weekly, monthly, etc)

View spending across multiple cards in one interface / account, with easy spend and allocation tracking

Key User Needs:

Clear & consistent visual langauge across entire interface

Seamless UX generated through simple user flows

An interactive visual experience with an intuitive end-to-end process journey

Project Name:

WalleyBank

Project Overview:

A Fintech banking app that provides invites audiences to build stronger savings habits through interactive savings buckets and automated payment allocation.


WalleyBank provides its users the ability to manage multiple saving buckets from one interface, so it is important that the interface complements the overall UX, and provides users with an intuitive, enjoyable and visual experience.

Project Goals:

  • Increase user reach and adoptability by generating UX that is simple and intuitive, and UI that is clear, visual and interactive

  • User satisfaction will be measured through in-app customer feedback surveys & new customer sign ups

  • With user feedback, we intend to continuously improve the overall experience by enhancing, adapting and iterating the UX and UI

  • Enhance overall user adoption and increase usability, increasing new user sign ups to 100,000 in the next 3 months.

Design Goals:

  • Focus on visual interaction and data visualisation to be at the forefront of the design and iteration process

  • Colour scheme, visuals  and copy to reflect loyalty, trust, and professionalism, whilst integrating a feeling of playfulness and enjoyment.

Tone & Voice

(Copy & Visual)

  • Clear, concise and informative

  • Engaging, enthusiastic, interative

Deliverables

  • High-Fidelity prototypes (across phone, tablet and web interfaces)

  • Cross team collaboration

Walleybank: The Interactive Savings App

WalleyBank’s mission is to re-imagine the entire user experience to make online banking simple, visual and enjoyable. The core goal was simple: to provide a visual and interactive experience that helps users to better their saving habits and reach their saving goals through ‘buckets’, all of which are accessible and managed through a single interface.

From completing user interviews, synthesising key themes, mapping user flows and prototyping visual languages, a high-fidelity prototype was generated for user testing.

It was imperative that the visual language and user narrative resonated directly with the audience in order to boost usability, streamline intuitive behaviour and maintain enjoyment from end-to-end.

Project & Deliverables Breakdown

Key Product Features:

Key Product Features:

Editable savings buckets that provide easy savings allocation and tracking

Schedule payments & automatically allocate specified amounts on set dates or time periods (weekly, monthly, etc)

View spending across multiple cards in one interface / account, with easy spend and allocation tracking

Key User Needs:

Clear & consistent visual langauge across entire interface

Seamless UX generated through simple user flows

An interactive visual experience with an intuitive end-to-end process journey

Project Name:

WalleyBank

Project Overview:

A Fintech banking app that provides invites audiences to build stronger savings habits through interactive savings buckets and automated payment allocation.


WalleyBank provides its users the ability to manage multiple saving buckets from one interface, so it is important that the interface complements the overall UX, and provides users with an intuitive, enjoyable and visual experience.

Project Goals:

  • Increase user reach and adoptability by generating UX that is simple and intuitive, and UI that is clear, visual and interactive

  • User satisfaction will be measured through in-app customer feedback surveys & new customer sign ups

  • With user feedback, we intend to continuously improve the overall experience by enhancing, adapting and iterating the UX and UI

  • Enhance overall user adoption and increase usability, increasing new user sign ups to 100,000 in the next 3 months.

Design Goals:

  • Focus on visual interaction and data visualisation to be at the forefront of the design and iteration process

  • Colour scheme, visuals  and copy to reflect loyalty, trust, and professionalism, whilst integrating a feeling of playfulness and enjoyment.

Tone & Voice

(Copy & Visual)

  • Clear, concise and informative

  • Engaging, enthusiastic, interative

Deliverables

  • High-Fidelity prototypes (across phone, tablet and web interfaces)

  • Cross team collaboration

Prototype Development: User Research & User Flow Mapping

Prototype Development:

User Research & User Flow Mapping

Prototype Development:

User Research & User Flow Mapping

Prototype Development: Visual Language & Component Library


Prototype Development:

Visual Language & Component Library

Prototype Development: Visual Language & Component Library


Prototype Model: User Interface


Prototype Model: User Interface


New York City, NY

New York City, NY