Hi, I’m Annabelle.


I’m a strategist across brand, visual design, and creative direction, with 8+ years applied experience in design mediums.


I’ve cross-collaborated and led teams across design projects and business initiatives, combining strategic thinking, with creative concept ideation and development.


I lead communications between cross-functional teams and senior-stakeholders, leading discovery, understanding business objectives, presenting ideas, and driving alignment across all stakeholders. 


Approaching creative and strategy as one coherent skill lets me translate complex problems, insights, and opportunities into solutions that connect with audiences, build credibility, and strengthen the brand experience. 

Core Skills

Strategic Storytelling

& Communications

Understanding ways to communicate to audiences is to speak in a language they already speak.


Understanding how they talk to themselves, and how they tell their own personal story.


Tailoring value narrative and storytelling is key to actually being able to connect with the intended audience.


Core experience include:

  • Pitch decks & Submissions

  • Presentations & Keynotes

  • Managing Communications with key stakeholders including C-suites, decision makers, and users.

Understanding way to communicate to audiences is to speak in a language they already speak.


Understanding how they talk to themselves, and how they tell their own personal story.


Tailoring value narrative and storytelling is key to actually being able to connect with the intended audience.


Core experience include:

  • Pitch decks & Submissions

  • Presentations & Keynotes

  • Managing Communications with key stakeholders including C-suites, decision makers, and users.




Understanding way to communicate to audiences is to speak in a language they already speak, understanding how they talk to themselves.


Understanding how they talk to themselves, and how they tell their own personal story.


Tailoring value narrative and storytelling is key to actually being able to connect with the intended audience.


Core experience include:

  • Pitch decks & Submissions

  • Presentations & Keynotes

  • Managing Communications with key stakeholders including C-suites, decision makers, and users.





Human-Centered Design Thinking

One thing all audiences have in common is that they are human.


Design choices are responsible for engineering the way each of us behave, think, and feel within an environment, and ultimately come down to understanding and deeply emphasising with audiences.


Core experience includes:

  • Architectural & Spatial Design - how intentional decisions shape the experience

  • Presentations & Pitches

  • UX / UI design

  • Branding design & strategy

One thing all audiences have in common is that they are human.


I strongly believe design choices are responsible for engineering the way each of us behave, think, and feel within an environment, and ultimately come down to understanding and deeply emphasising with audiences.


Core experience includes:

  • Architectural & Spatial Design - how intentional decisions shape the experience

  • Presentations & Pitches

  • UX / UI design

  • Branding design & strategy




One thing all audiences have in common is that they are human.


I strongly believe design choices are responsible for engineering the way each of us behave, think, and feel within an environment, and ultimately come down to understanding and deeply emphasising with audiences.


Core experience includes:

  • Architectural & Spatial Design - how intentional decisions shape the experience

  • Presentations & Pitches

  • UX / UI design

  • Branding design & strategy






Cross-Functional Leadership

When it comes to leading projects, the key is in communication, articulation, and agency to make sure that all project stakeholders are kept informed and aligned to keep decision making porcesses moving forward.


Core experience includes:

  • National UX Lead: CRM system re-design

  • Architectural & design projects

  • Restaurant and FOH Management - Hugos Manly

When it comes to leading projects, the key is in communication, articulation, and agency to make sure that all project stakeholders are kept informed and aligned to keep decision making porcesses moving forward.


Core experience includes:

  • National UX Lead: CRM system re-design

  • Architectural & design projects

  • Restaurant and FOH Management - Hugos Manly




I believe the success of leading a team and managing a project comes down to being able to understand each different team member, their strength, the way they respond to ideas and feedback, and then delegating responsibilities based off these foundations.


When it comes to leading projects, the key is in communication, articulation, and agency to make sure that all project stakeholders are kept informed and aligned to keep decision making porcesses moving forward.


Core experience includes:

  • National UX Lead: CRM system re-design

  • Architectural & design projects

  • Restaurant and FOH Management - Hugos Manly






Multidisciplinary Creative Craft

The way that we communicate a narrative and empathise with audiences is multifaceted, and draws on socio-cultural behaviours, beliefs, core psychology, human emotion triggers and much more. To speak to the right audience, we first need to deeply understand our audience, so that we can communicate across different platforms.


Core experience includes:

  • Architectural & spatial design

  • UX works

  • Pitching & submissions

  • Film & Video Editing


The way that we communicate a narrative and empathise with audiences is multifaceted, and draws on socio-cultural behaviours, beliefs, core psychology, human emotion triggers and much more. To speak to the right audience, we first need to deeply understand our audience, so that we can communicate across different platforms.


Core experience includes:

  • Architectural & spatial design

  • UX works

  • Pitching & submissions

  • Film & Video Editing



Technical Proficiencies

Design &

Visual Production

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Canva

Powerpoint (Microsoft Office)

Rhinoceros 3D / CAD

Video Editing

Framer (Web Design)

Figma

UX &

Design Strategy


UX &

Design Strategy

User Research

Workflow & Journey Mapping

Prototyping

UX / UI Design

Business &

Strategic Tools


Business &

Strategic Tools

Microsoft Office Suite

Salesforce Marketing Cloud

Internal Softwares

Pitch Deck Preparation

Submissions & Keynotes

Comparative Analysis

Communication & Languages


Communication & Languages

Communications - C-Suite

Copywriting

Pitch & Proposals

Ongoing study of German, Italian & Russian Language

Education & Certifications

University of Technology Sydney (Australia) & University of Potsdam (Germany)

Bachelor of Design in Architecture (Interior Architecture)

Bachelor of Arts in International Studies

University of Technology Sydney (Australia) & University of Potsdam (Germany)

Bachelor of Design in Architecture (Interior Architecture)

Bachelor of Arts in International Studies

University of Technology Sydney (Australia) & University of Potsdam (Germany)

Bachelor of Design in Architecture (Interior Architecture)

Bachelor of Arts in International Studies

RMIT Australia

Certification: User experience (UX) Design

Certification: User interface (UI) Design

RMIT Australia

Certification: User experience (UX) Design

Certification: User interface (UI) Design

RMIT Australia

Certification: User experience (UX) Design

Certification: User interface (UI) Design

ALLARA Learning

Certificate IV: Leadership & Management

ALLARA Learning

Certificate IV: Leadership & Management

ALLARA Learning

Certificate IV: Leadership & Management

Australia College of Business & Training (AUSCBT)

Certificate of Registration: Real Estate (NSW Licensed)

Australia College of Business & Training (AUSCBT)

Certificate of Registration: Real Estate (NSW Licensed)

Australia College of Business & Training (AUSCBT)

Certificate of Registration: Real Estate (NSW Licensed)

AnnabelleCarr

New York City, NY

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AnnabelleCarr

New York City, NY

Home

Projects

About Me

LinkedIn

Email Me

AnnabelleCarr

New York City, NY

AnnabelleCarr

New York City, NY