Designing a
$14.6M+ Narrative
Designing a system that translated raw data into visual value positioning.
Designing a
$14.6M+ Narrative
Designing a system that translated raw data into visual value positioning.
Identifying a gap in how the Advisory team measured and communicated client value, I designed and built the team's first value-tracking methodology and national portfolio, translating it into a single visual case study for existing clients, and to be integrated into pitch decks, executive-level materials, and enablement content to win additional business.
**full document confidential
Identifying a gap in how the Advisory team measured and communicated client value, I designed and built the team's first value-tracking methodology and national portfolio, translating it into a single visual case study for existing clients, and to be integrated into pitch decks, executive-level materials, and enablement content to win additional business.
**full document confidential
Designing a
$14.6M+ Narrative
Designing a system that translated raw data into visual value positioning.
Identifying a gap in how the Advisory team measured and communicated client value, I designed and built the team's first value-tracking methodology and national portfolio, translating it into a single visual case study for existing clients, and to be integrated into pitch decks, executive-level materials, and enablement content to win additional business.
The system was built to capture the value that standard reporting missed; favourable make good terms, expansion and contraction rights, and incentive structures.
The system was built to capture the value that standard reporting missed; favourable make good terms, expansion and contraction rights, and incentive structures.
The Gap and The Opportunity
The Opportunity
Co-leading a national restructure and relocation project, I noticed a gap in how we tracked and quantified value of both financial and non-financial terms that we negotiated.
There was no system that modelled and communicated the narrative of value that we were delivering to clients.
The Idea
The Idea
Over 12 months, I worked alongside senior stakeholders on what would become the largest commercial lease deal in North Sydney in 2026.
I designed and developed a system that tracked every detail as a relative quantum, modelling the deal narrative over 8 months of negotiations.
Over 12 months, I worked alongside senior stakeholders on what would become the largest commercial lease deal in North Sydney in 2026.
I concepted and developed a system that tracked every detail as a relative quantum, modeling the deal narrative over 8 months of negotiations.
The Outcome
The Outcome
After all the data was tracked and modelled, I designed a single slide case study that showed the compelling value narrative of our negotiations and positioning.
With $14.6+ million in savings achieved over 8 months through strategic positioning and leveraged deal positioning, the case study was implemented as a core value proposition in business development and initiatives, contributing to local and national business cases and client wins.
Once the data was tracked and modeled, I designed a single slide case study that showed the compelling value narrative of our negotiations and positioning.
With $14.6+ million in savings achieved over 8 months through strategic positioning and leveraged deal positioning, the case study was implemented as a core value proposition in business development and initiatives, contributing to local and national business cases and client wins.
Beyond tracking, I built a team first portfolio-wide visual timeline that mapped critical dates and alignment across all 7 sites nationally, including existing lease expiries, new lease and commencement dates, rent review cycles, contraction notice dates, and renewal windows.
This turned hundreds of pages of lease documentation into a single side-by-side tool that communicated all the data in one place. It allowed us as advisors to spot opportunities, ensure alignment, and identify potential risks, and allowed stakeholders to understand how multiple leases align across their portfolio.
The methodology closed a real gap.
For the first time, the Tenant Advisory team had a system to quantify the value of its negotiation leverage, and to communicate a clear quantum to clients directly as well as prospective clients.
The portfolio tracker and timeline gave internal and external stakeholders full oversight of lease alignment nationally, consolidating data that had previously lived across disconnected sites into a single, centralized view.
Data visualisations, lease portfolio & tracking
I built a team first portfolio-wide visual timeline that mapped critical dates and alignment across all 7 sites nationally,
This turned hundreds of pages of lease documentation into a single side-by-side tool that communicated all the data in one place, allowing us to spot potential opportunities and risks.
The methodology closed a gap, and built a visual value narrative for senior stakeholders, executive leadership, and clients.
For the first time, the team had a system to quantify the value of its negotiation leverage, and to communicate a clear quantum to clients directly as well as prospective clients.
The methodology closed a gap, and built a visual value narrative for senior stakeholders, executive leadership, and clients.
For the first time, the team had a system to quantify the value of its negotiation leverage, and to communicate a clear quantum to clients directly as well as prospective clients.