AnnabelleCarr

New York City, NY

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AnnabelleCarr

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AnnabelleCarr

New York City, NY

Home

Projects

About Me

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Designing a

$14.6M+ Narrative


Designing a methodology that quantified $14.6M+ in value.

Designing a

$14.6M+ Narrative


Designing a methodology that quantified $14.6M+

in value.


Identifying a gap in how the Colliers Tenant Advisory team measured and communicated client value, I designed and built the team's first value-tracking methodology and national portfolio, translating it into a single visual case study for existing clients, and to be integrated into pitch decks, proposals, and submissions to win additional business.


**full document confidential

Identifying a gap in how the Colliers Tenant Advisory team measured and communicated client value, I designed and built the team's first value-tracking methodology and national portfolio, translating it into a single visual case study for existing clients, and to be integrated into pitch decks, proposals, and submissions to win additional business.


**full document confidential

Designing a

$14.6M+ Narrative


Designing a methodology that quantified $14.6M+ in value.

Identifying a gap in how the Colliers Tenant Advisory team measured and communicated client value, I designed and built the team's first savings-tracking methodology and national portfolio, translating it into a single visual case study to be integrated into pitch decks, proposals, and submissions to win additional business.

The system was built to capture the value that standard reporting missed; favourable make good terms, expansion and contraction rights, and incentive structures.


The system was built to capture the value that standard reporting missed; favourable make good terms, expansion and contraction rights, and incentive structures.

The Gap and The Opportunity

The Gap and The Opportunity

Co-leading a national restructure and relocation project, I noticed a gap in how we tracked and quantified value of both financial and non-financial terms that we negotiated.


There was no system that modelled and communicated the narrative of value that we were delivering to clients.

The Idea

The Idea

Over 12 months, I worked alongside senior stakeholders on what would become the largest commercial lease deal in North Sydney in 2026.


I designed and developed a system that tracked every detail as a relative quantum, modelling the deal narrative over 8 months of negotiations.

The Outcome

The Outcome

After all the data was tracked and modelled, I designed a single slide case study that showed the compelling value narrative of our negotiations and positioning.


With $14.6+ million in savings achieved over 8 months through strategic positioning and leveraged deal positioning, the case study was implemented as a core value proposition in business development and initiatives, contributing to local and national business cases and client wins.

Data visualisations, lease portfolio & tracking

Beyond tracking, I built a team first portfolio-wide visual timeline that mapped critical dates and alignment across all 7 sites nationally, including existing lease expiries, new lease and commencement dates, rent review cycles, contraction notice dates, and renewal windows.


This turned hundreds of pages of lease documentation into a single side-by-side tool that communicated all the data in one place. It allowed us as advisors to spot opportunities, ensure alignment, and identify potential risks, and allowed stakeholders to understand how multiple leases align across their portfolio.

The methodology closed a real gap.


For the first time, the Tenant Advisory team had a system to quantify the value of its negotiation leverage, and to communicate a clear quantum to clients directly as well as prospective clients.


The portfolio tracker and timeline gave internal and external stakeholders full oversight of lease alignment nationally, consolidating data that had previously lived across disconnected sites into a single, centralized view.

Data visualisations, lease portfolio & tracking

I built a team first portfolio-wide visual timeline that mapped critical dates and alignment across all 7 sites nationally,


This turned hundreds of pages of lease documentation into a single side-by-side tool that communicated all the data in one place, allowing us to spot potential opportunities and risks.


The methodology closed a gap, and built a visual value narrative for senior stakeholders, executive leadership, and clients.


For the first time, the team had a system to quantify the value of its negotiation leverage, and to communicate a clear quantum to clients directly as well as prospective clients.

The methodology closed a gap, and built a visual value narrative for senior stakeholders, executive leadership, and clients.


For the first time, the team had a system to quantify the value of its negotiation leverage, and to communicate a clear quantum to clients directly as well as prospective clients.

AnnabelleCarr

New York City, NY

AnnabelleCarr

New York City, NY